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Munchkin
Born: April 2015
Partner: Anna Zeman
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Kawaii version of Munchkin.
Munchkin was a customer love project that came alive during Marketo Summit 2015.
Munchkin is originally Marketo's custom JavaScript tracking code. It tracks all individuals who visit your website so you can react to their visits with automated marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and other information.
The tracking code was given the name "Munchkin" to make it sound more lighthearted and "cute."
A fellow designer and I saw the opportunity and decided to give Munchkin a face. He was created as a bag insert for Marketo Summit 2015.
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