Account Based Marketing

Partner: Mahesh Jeswani

I was the lead designer of Marketo’s new product Marketo ABM. With this new feature, Marketo was able to entre a space that was previously undefined by marketing technology. I had the opportunity to shape and define the needs of a brand new market.

Proto Personas

The audience is two-fold, in that it needs to work well for targeting across segments , as well as meet the needs of highly personalized targeted campaigns with strategic accounts.

Final Results

Marketo ABM was created to help sales and marketing identify and manage accounts through the introduction of a new named account object in the system. There are different ways to get accounts in, which I’ll cover in a few minutes.

Customers are excited about the new Marketo Account-Based Marketing application!. Marketo has taken a leadership stance in the industry by offering a single platform across marketing automation and ABM. Now, customers can stay within one single platform, using few systems to get data to more places.

Press

Launched product globally with high user adoption rate
Uncovered biggest cross-sell and up-sell opportunities and new revenue streams for Marketo

Best ABM solution by G2 Crowd-2017:

http://www.prnewswire.com/news-releases/marketo-abm-recognized-as-best-software-for-marketing-teams-in-g2-crowd-annual-ranking-300395782.html

ABM Press Release:

https://www.marketo.com/newsroom/press-releases/2016-09-13-Marketo-Account-Based Marketing-Unveiled/